From beekeeping to the most popular honey manufacturer in Austria
In 1920 company founder Sepp Mayr started the first chapter of business history with beekeeping and the bottling of his very own honey. From the very beginning he had an illustrious customer base, even Archduke Eugen, the former heir of Hohenwerfen castle, trusted in Sepp Mayr’s honey. As a result, he laid the foundation for the success story and that is why his name will always be synonymous with honey manufacturing.
In 1958 Josef Gruber, the nephew of the founder, took over the business and transformed his uncle’s legacy into a special operation for honey bottling. The customer base included regional food retailers predominantly situated in Salzburg and Tirol. Around this time the distinct bear company logo, that is still found on the product today, was also developed.
In 1979 Halmut Gratschmaier followed in the footsteps of Sepp Mayr and Josef Gruber to become the new managing director, who to this day, successfully runs the company with life and passion for honey and his beekeepers. He bestowed Honigmayr with international prestige. Under his leadership, Halmut Gratschmaier has made the honey manufacturer to an internationally renown brand and merged many cooperations with well known partners and commercial enterprises throughout Europe. That is how Honigmayr became the most popular brand of honey in Austria and is a regular staple in grocery stores in the processing food industry and in the trendiest restaurants and hotels.
The next big mile stone for Honigmayr happened in 1996. The honey manufacturer moved its company base to Tenneck, their present day location, highlighting the crowning moment of their modernization process. In this way, the infrastructure was adjusted to the demands of the new brand needs. Consequently, the quality level of the honey processing could be raised to a brand new standard. Thus, a new chapter begins for Honigmayr and the honey manufacturer is looking forward to a successful future.